Meet Jo Minchin.

Jo did not initially start out working in the beauty industry, she comes from the Hospitality sector, growing to the position of Operations Director within the corporate world of branded restaurants. Her success in the hospitality business was undeniable but she wanted a change in direction. Jo had always had a keen interest in all things skin so when she found herself being offered redundancy, she decided to take the plunge. Jo embarked on a return to adult education and re-trained within the beauty industry, she then went on to train in advanced beauty and the rest is history.

One of Jo’s expertise lies in HIFU Face Lifts, she has unrivalled results in this treatment and she trains therapists nationwide. She is known as the “Jaw Lady” for her ability to create definition of the jaw and putting jowls firmly back in their place.

Jo loves working on a body transformation using advanced technology such as Fat Freezing, Electrical Muscle Stimulation and HIFU. When it comes to eliminating fat, sagging skin or creating muscle, she has become the go-to practitioner based on her successful results.

She is also co-founder of Grass Roots Skin® the UK’s first cosmeceutical CBD skincare line and our sister company SkinTres® Training. 

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Meet the girls.

Jo is also business partners with Lyndsey Price and Zoe Wilkinson. Together they created the UK’s first cosmeceutical CBD skincare range Grass Roots Skin®. They went on to create Grass Roots Facial®, a dynamic 5 step facial that became the World’s first CBD facial using cosmeceutical skincare products to be endorsed by CIBTAC, the world’s most prestigious awarding body within the industry.

The girls also own and run SkinTres® which has two CIBTAC training centres in Marple, Cheshire and Witney, Oxfordshire.

The girls are finalists in the BABTAC Inspiring Beauty Awards for Best Business Pivot during the Covid Crisis, they were recognised for their efforts when they joined the forces of two businesses and three minds to create the most talked about brand within the beauty industry. You could say the girls created some pretty special Lemonade out of the Lockdown Lemons!

When they aren’t working (which is rare with 5 businesses between them), they each love nothing more than travelling, drinking wine and listening to live music. Their passion for life, entrepreneurship and supporting other women in business is infectious, you will know this the minute you meet them.

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